It is always said that the first impression is the last impression.
But we say that in the restaurant business if the first impression is not perfect, you can always try the second, third, and fourth impression. Let us understand this with a story.
John and Jane started different restaurants andcreated websites for them. John failed to attract an audience through his restaurant website. Jane, however, became famous thanks to her website. She received more footfalls in 1 day than John received in a week. John tried copying the same theme Jane uses for her restaurant website. It did not work.
After 3 more failed attempts, he tried a new approach. He spoke to the few customers who visited his restaurant and asked them to review his restaurant. Most customers gave the same feedback. They found it troublesome to navigate, and the website was more confusing than helpful.
That is when John created a website that enhances the customer experience. After a week of creating the website, new customers visited the website to order food and dine in. He finally got it right and became famous. The moral of this story is that creating an attractive restaurant website might not be enough. Focusing on enhancing customer experience is the right thing to do.
You can add the best elements to your restaurant’s website. These elements will attract customers to your restaurant’s website.
Top 8 elements to boost traffic for your restaurant website:
- Attractive Menu:
- Restaurant details:
- Customer reviews:
- Email subscription lists:
- Online ordering widget:
- Discounts and Loyalty Programs:
- Social Media Links
Over 2/3 rd of your customers use mobile phones. If you have a restaurant website, ensure it is mobile-friendly. A customer should find no difficulty navigating your website, contact forms, reservation widget, and scrollable menus.
Most customers check menus to decide if they wish to visit the restaurant. Hence, create special menus for food, drinks, and desserts. Mention the price of each item. Create men for special days & occasions. Also, use high-quality photos that attract the audience.
Optimize the restaurant’s contact information on your website. Add an embedded Google map of your restaurant, so customers can check the distance between their location and your restaurant. Adding restaurant contact details is crucial for Local SEO as well.
Most foodies look up to online customer reviews to decide whether the restaurant is good or bad. Adding an authentic customer review section on your website helps visiting customers read these reviews and understand more about your restaurant.
Email subscriptions can boost sales too. Throughout your website, add email subscription links. Send weekly newsletters to subscribed customers, special discount offers, and information on the latest food items on the menu. Doing this ensures you maintain a special relationship with your customers.
Adding an online ordering widget is beneficial to your restaurant business. Customers can directly order food by placing their orders online. With the rise of online ordering, any restaurant with a website must add an online ordering widget to their website to boost sales and grow their customer base.
Highlight discounts and loyalty program information on your website. Offer the loyalty program to subscribed customers and send special discount offers. You can give discounts to customers who subscribe to your email newsletters. A loyalty program is one of the best ways to enhance customer experience.
Adding social media links to your restaurant on the website helps customers find you on different platforms. This is one of the best ways to increase organic traffic on your website and social media profiles. Promote your restaurant website on social media channels and vice versa.
Which is the best restaurant management software for creating an attractive restaurant website?
The best restaurant management software in the market to create an attractive restaurant website and enhance customer experience is KafeCloud.
What is KafeCloud?
KafeCloud is restaurant management software that helps in managing your restaurant effectively. With the help of our unique online ordering system, any restaurant can run its business smoothly, minus any hassle.
KafeCloud is not just software. Our system can help transform your restaurant and stay ahead of the competition. So if you are looking for the best online ordering system, connect with us for a FREE DEMO.